With the COVID-19’s global spread continuing and resulting in ongoing and widespread bar and restaurant closures, and with countries and communities implementing different sets of rules and restrictions, Negroni Week 2020 has shifted its focus accordingly.
This year, Negroni Week (September 14-20) will be a digital-only event and will not be taking place in bars and restaurants. Negroni Week’s festivities will be taking place virtually so that everyone can celebrate safely at at home, and Negroni Week’s fundraising goals are also shifting, focusing solely on raising money for organizations and initiatives that are providing relief to the hospitality industry, which has suffered immeasurable losses as a result of the global pandemic.
NegroniWeek.com will continue as a hub for the initiative this year, with a focus on these fundraising efforts, and for the first time, we will be accepting donations from consumers. Donations will be open on NegroniWeek.com on September 1, and will remain open throughout the month of September. We will also be celebrating throughout Negroni Week from September 14-20 via Imbibe and Campari’s social media channels (@imbibe, @campariofficial, and @campariUSA) and, of course, through the #NegroniWeek hashtag.
Our hope is that 2021 will bring better days, and that we will be able to return Negroni Week to its more familiar format of years past. In the meantime, our goal is to do our very best to give back to the industry that has contributed so much to this initiative over the years. We hope that you will join us in celebrating this year, as safely as possible.
With Negroni Week 2020 changing to a digital-only event, there’s no better time to perfect your Negroni-making skills at home. Throughout Negroni Week (Sept 14-20), there will be daily Zoom events covering a range of Negroni-related topics, from the cocktail’s history to variations to tips and tricks for home bartenders. Check out the schedule above, and be sure to join us as we celebrate our favorite cocktail while supporting our amazing hospitality community by donating to one of this year’s hospitality-focused organizations.
You can dial in via the numbers and passcodes listed above, or use the following links:
Monday, September 14 | 7PM EST
Liquid Lineage: The Negroni Family Tree
Zoom Link: https://zoom.us/webinar/register/WN_hf1quiX2T_uUX87fohSwCw
Tuesday, September 15 | 7PM EST
Mastering the Negroni: Tips and Tricks to Perfecting the Classic at Home
Zoom Link: https://zoom.us/webinar/register/WN_HE2VACEbQhOsPLdICOQ8bQ
Wednesday, September 16 | 7PM EST
Of Negronis and Barrels: Boulevardiers and Beyond
Zoom Link: https://zoom.us/webinar/register/WN_cpdZR7IhT0yLWBrYaLvfow
Thursday, September 17 | 7PM EST
Bitter Meets Bubbles: Discover the Negroni’s Lighter Side
Zoom Link: https://zoom.us/webinar/register/WN_rQSihYAwTw-fbRC9LhQcfw
Friday, September 18 | 7PM EST
Aperitivo Like a Pro
Zoom Link: https://zoom.us/webinar/register/WN_ka1PDq5NQ_u5w3SKrehQBA
Published with permission from Negroni Week, presented by Imbibe Magazine and Campari.
