Saturday’s festival, hosted by Che of local Hip Hop collective L.O.V.E. Culture will feature performances and appearances from some of Jacksonville’s most revered Emcees, Lyricists, Dancers, Visual Artists, DJs, and Producers, including special guest collaborators Jay Myztroh (Stono Echo, Cosmic Link), Willie Evans Jr., and Dillon (Full Plate Fam); along with In The Midst (Community Dance Platform); Steam Mechanics (Arsun Fist and Still Water); Higher Learning (Steph & Twan); Simple Complexity (Mas Appeal & Tough Junkie); Mal Jones (Founder of Lyricist Live) and more. A significant portion of the event will be dedicated to highlighting the life and contributions to Hip Hop made by Paten Locke – whose influence reverberates throughout Duval’s Hip Hop circles to this day. The final lineup will be announced by the end of January. The festival will feature many local food trucks and vendors, be family friendly, free to attend and will take place from 12pm to 5pm on Saturday, February 18, 2023.
The VIP Event held on Friday, February 17, 2023 will be at The Jessie (The Jessie Ball duPont Center – 40 E Adams St, Jacksonville, FL 32202) featuring a screening of two locally produced Hip Hop documentaries: “Recollection: How Asamov Began” by Willie Evans Jr.; and “Outside” [wt] a film by Che. “Recollection” discusses the story of how Jacksonville’s legendary underground Hip Hop group Asamov – comprised of Willie Evans Jr. (Niam Jones), DJ Therapy (Paten Locke), Ja-One-Da (Joe Cox), & Basic (Vladimir Decastro) – came to be. “Outside” offers insight into Duval’s current Hip Hop culture and the advocacy within it, making note of the present without excluding the past. There will be light refreshments, a cash bar, and a live DJ set curated by Dillon. The event is free to attend but there will be limited seating available. Attendees must register at tinyurl.com/JWJVIPDnB in advance.
JWJ’s Hip Hop Festival was created by Friends of James Weldon Johnson Park and Cultural Collaborators Jihan White (EnerJi), Mr. Al Pete, Che (L.O.V.E. Culture), Rochelle Underdue (In The Midst), and Mas Appeal (Simple Complexity).